Website Content

Rewriting website content is usually the cheapest thing you can do to a website, and often the thing that changes the most. A lot of sites were written years ago, for a customer the business no longer has, and nobody has read them properly since.

Writing for the customer you actually have

If you sell to trade buyers but every page speaks to retail shoppers, the site is working against you. If your best work is not mentioned anywhere, nobody can ask you about it. We go through your pages, work out who they are talking to, and rewrite them for the people you actually want to hear from — in plain English, without the filler about passionate teams and remarkable outcomes.

Structured so search engines can follow it

Good content is not only about the words. Pages need headings that say what each section is about, titles and descriptions that make sense in a search result, and links between pages so one leads sensibly to the next. We do that as we write rather than bolting it on afterwards.

What this will not do

Rewriting content will not make you rank for a term the whole industry is fighting over. What it does is make the pages you already have work properly for the people who find you, and let you show up for the specific things nobody else bothers to write about. To know whether any of it is landing, you need Search Console reporting.

Content work is billed separately from a website care plan, and quoted before we start.